How much does the average organization spend on social media marketing per month (in US dollars)?

Which of the following is NOT a technique you can use in your social commerce strategy?

Influencer takeovers Live stream sales Ignoring user-generated content Collaborating with micro-influencers The correct answer is: Ignoring user-generated content.  

You’re the new social media manager at a start-up company. During your first strategy meeting, an enthusiastic team member suggests choosing the platform for your social media community because it’s the most popular. How do you respond?

Agree, emphasizing the importance of aligning with popular trends and starting on a platform with the largest audience base. Disagree, proposing to choose a platform with the least competition instead. Suggest a balanced approach, considering both popularity and relevance to your target audience. Insist on using the newest, least established platform to be ahead of […]

According to Lately’s Kate Bradley Chernis, where should you start when thinking about the structure of a story?

The end The beginning The middle Anywhere, as it doesn’t really matter The correct answer is: The end.