How much does the average organization spend on social media marketing per month (in US dollars)?

What is the projected value of global sales USD via social media platforms by 2026?

$500 billion $1 trillion $2 trillion $3 trillion The correct answer is: $3 trillion.  

You are advising a team of video content creators who are targeting a Gen Z audience. One of the creators mentions incorporating a technique they heard about called the ‘millennial pause’ into their editing style. How do you respond?

Advise them that it’s a brief pause considered “uncool” by Gen Z, and hence might not be the best approach for their target audience. Explain that the “millennial pause” is a technique where creators purposefully create content that caters specifically to millennial interests, which might not resonate with a Gen Z audience. Note that although […]

Select all that apply. What is a potential downside of relying on AI for social media content creation?

Lack of emotional understanding Reduced social media usage Dependence on algorithms leading to generic content Potential for biased results Increased advertising costs The correct answer is: Lack of emotional understanding Dependence on algorithms leading to generic content Potential for biased results