How much does the average organization spend on social media marketing per month (in US dollars)?

You’re part of a team at your company that’s responsible for setting up an online community. While creating the strategy, one of your colleagues argues that considering an exit plan is unnecessary and a waste of time. How do you respond?

Agree with them, focusing energy on building the community instead. Suggest that an exit plan isn’t necessary if the community remains small and easily manageable. Argue that an exit plan is a critical part of the strategy, as it helps prepare for potential changes in the future, including dissolution of the community if necessary. Suggest […]

Fill in the blank: One of the primary considerations when planning short-form video content is the ___________.

color scheme of the video use of special effects purpose of the videos celebrity endorsements The correct answer is: purpose of the videos.  

Fill in the blank: _________ shopping is a trend where companies showcase their products in real-time, providing an engaging and interactive experience for customers.

Virtual reality Online Live stream In-store The correct answer is: Live stream.