How much does the average organization spend on social media marketing per month (in US dollars)?

Which of the following is an unethical use of social media automation and AI tools?

Scheduling posts Monitoring brand mentions Analyzing sentiment of social media posts Buying followers Buying followers The correct answer is: Buying followers.  

True or false? The Problem-Solution Framework involves showcasing the journey of a customer, from the initial awareness of the company’s product or service, through the decision-making process, and ultimately to the post-purchase experience.

True False The correct answer is: False.  

Which of the following is NOT a reason why a business might build a social media community?

Supporting existing business or marketing efforts Counteracting negative reviews Increasing the owner’s social media following Identifying passionate fans The correct answer is: Increasing the owner’s social media following.