Search Ads 360 Certification

How could you segment conversions in Search Ads 360 to determine where sales are coming from, apart from giving full credit to paid search ads?

Sara TaylorComments Off on How could you segment conversions in Search Ads 360 to determine where sales are coming from, apart from giving full credit to paid search ads?
  • You could connect your social media accounts to Search Ads 360.
  • You could connect your Google Ads account to Search Ads 360.
  • You could connect your Google Analytics 4 account to Search Ads 360.
  • You could connect your Looker Studio account to Search Ads 360.

The correct answer is:

  • You could connect your social media accounts to Search Ads 360.

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Search Ads 360 Certification

Google Ads auction-time bidding is different from Search Ads 360 intraday bidding in which of the following ways?

Sara Taylor

While Google Ads auction-time bidding sets device, location, and bid adjustments, Search Ads 360 intraday bidding overrides device, location, and bid adjustments. While Google Ads auction-time bidding adjusts bids several times a day, Search Ads 360 intraday bidding optimizes bids in real time. While Google Ads auction-time bidding sets up portfolio bid strategies spanning multiple […]
Search Ads 360 Certification

You want to plan, budget, manage your spend, and understand your campaign’s success in Search Ads 360. What tool would you use?

Sara Taylor

You’d use Performance Center. You’d use the Overview page. You’d use App Switcher. You’d use Tools & Settings. The correct answer is: You’d use Performance Center.
Search Ads 360 Certification

You learn from your client, a national airline provider, that they’re using feed data to add structure to their Search Ads 360 templates. Your customer also tells you that competitive flight prices are one of their business goals; they want that highlighted in their campaign. Through feeds, what are their available pricing options?

Sara Taylor

They’re the price options for each route. They’re the average price for each route. They’re the highest price for each route. They’re the lowest price for each route. The correct answer is: They’re the average price for each route.