They’d set up return on investment (ROI). They’d set up total number of clicks. They’d set up return on ad spend (ROAS). They’d set up impression share. The correct answer is: They’d set up impression share.
You’d say four conversion cycles. You’d say five to six conversion cycles. You’d say one conversion cycle. You’d say two to three conversion cycles. The correct answer is: You’d say two to three conversion cycles.
They began the evaluation between one to two weeks. They didn’t make optimizations or adjustments post-bid strategy launch. They reviewed performance data after conversion delay cycles passed. They began the evaluation after week four. The correct answer is: They began the evaluation between one to two weeks.
