Google Ads Video Answers

Hiro’s construction client wants to reach people who’ve shown an interest in purchasing a home. Which Intent audience solution should Hiro recommend?

Knowledge GlassComments Off on Hiro’s construction client wants to reach people who’ve shown an interest in purchasing a home. Which Intent audience solution should Hiro recommend?
  • Life Events audience
  • Customer Match audience
  • Buy Habits audience
  • New Changes audience

Download Google Ads Video Certification Exam Answers (PDF)

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Google Ads Video Answers

Based on the ABCDs of designing YouTube ads, how does Google recommend that you open with impact?

Knowledge Glass

Front-load the story arc, focus on framing, and use familiar faces. Use fast pacing of video, frequent use of audio, and free giveaways. Promise a deal, argue for value, and make an appeal or demand. Use the psychology of viewer, power of recall, and proper time for action. Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

What information can YouTube Analytics provide about where people are watching your videos?

Knowledge Glass

Engagement and drop-off Bounce rate and sessions Traffic source and device Date of visit and restarts Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Which two video formats are available on Google Video Partners? (Choose two.)

Knowledge Glass

YouTube masthead Bumper ads 30-second non-skippable TrueView for action Download Google Ads Video Certification Exam Answers (PDF)