Google Ads Search Certification Answers

Brenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?

Knowledge GlassComments Off on Brenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?
  • Incorporating an image to make the ad more enticing.
  • Making the headline bold to potentially improve the eCTR.
  • Using colors in the message text to improve Quality Score.
  • Adding seasonal messaging during the holiday season.

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

Knowledge Glass

So that spend is not reallocated between two different marketing objectives To avoid any potential keyword duplicates between different marketing objectives So that seasonal trends can be better identified for each individual marketing objective To prevent campaigns from becoming “Limited by Budget” Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

In which ways can marketers determine the potential impact of applying recommendations on their optimization score?

Sara Taylor

Trusted, third-party tools are used to analyze and optimize campaigns. Through Google AI, marketers can forecast how conversions will be increased as a result of recommendations. The recommendations all show how they affect optimization score as a percentage. Comparable campaigns’ settings are cross-referenced with higher optimization scores. The correct answer is: The recommendations all show […]
Google Ads Search Certification Answers

Bob’s electronics company has quite a buzz around a new television they’re launching, called UltraView1000. This television is equipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his Search Ads campaign with the keywords “television,” “accessible,” and “voice.” Which benefit does broad match modifier give Bob’s Search Ads campaign?

Knowledge Glass

Bob’s ad will appear if search terms contain at least one of the keywords or variations of those terms. Bob’s ad will appear if search terms contain at least one of the keywords and words right before or after them. Bob’s ad will appear if the search terms contain all three of the exact keywords. […]