Target impression share Enhanced cost-per-click (eCPC) Maximize clicks Target return on ad spend (tROAS) Download Google Ads Display Certification Exam Answers (PDF)
User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device. The appropriate bid can often be a static target that is challenging to reach. If you do not bid efficiently, you could miss valuable conversions. The customer journey has become more complex and therefore bids […]
Conversion-focused bidding Awareness-based bidding Consideration-focused bidding Revenue-focused bidding Download Google Ads Display Certification Exam Answers (PDF)