Google Ads reviews ads to ensure they meet advertising policies before being shown to users. What criteria are reviewed by Google Ads?

Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.)

Ad relevance Conversion rate Bid amount Ad dimensions Ad landing page experience Download Google Ads Search Certification Exam Answers (PDF)

Which of these are three efficient ways that marketers can apply recommendations that affect optimization score? Select 3 Correct Responses

Reviewing and applying individual recommendations within each of the categories Opting in to apply particular recommendations automatically Reviewing and applying individual recommendations in your Keyword report Using “Apply all” to implement every recommendation with one click Reviewing recommendations and making adjustments under campaign settings The correct answer is: Reviewing and applying individual recommendations within each […]

Brenda’s working on improving a Google Search Ad’s Quality Score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?

Making the headline bold to potentially improve the eCTR. Using colors in the message text to improve Quality Score. Incorporating an image to make the ad more enticing. Adding seasonal messaging during the holiday season. The correct answer is: Adding seasonal messaging during the holiday season.