Google Ads reviews ads to ensure they meet advertising policies before being shown to users. What criteria are reviewed by Google Ads?

Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?

Make use of the expanded daily update frequency Stay focused on certain keywords Receive information on general trends Apply recommendations across multiple layers of his advertising strategy Or Receive daily updates on average position Receive tailor-made auction insights Easily prioritize across the different optimization opportunities Receive information on general trends

Which Search Audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments?

In-Market Audiences Affinity Audiences Customer Match Similar Audiences for Search Download Google Ads Search Certification Exam Answers (PDF)

Silly Sayings is seeing a lot of website traffic, but the company wants to generate more qualified leads. They’re interested in trying ad extensions to see if they can increase the number of qualified leads they receive. In what way can ad extensions assist companies such as Silly Sayings in generating more qualified leads?

By presenting users with catalog options for a product. By dynamically using negative keywords, based on a user’s website content. By attracting users with creative assets. By providing users with relevant information up-front. Download Google Ads Search Certification Exam Answers (PDF)