Google Ads Display Certification Answers

Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?

Knowledge GlassComments Off on Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?
  • Build awareness
  • Influence consideration
  • Drive action
  • Increase sales

Download Google Ads Display Certification Exam Answers (PDF)

Related Post
Google Ads Display Certification Answers

Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.)

Knowledge Glass

Negative keywords URLs Keywords Topics Offline conversions Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Which Of The Following Factors Wouldn’t Change An Account’s Optimization Score?

Knowledge Glass

Changes in auction dynamics Changes in tracked conversions Renaming campaigns Shifts in spend mix Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign. What are two relevant options he might use to reach his goal? (Choose two.)

Knowledge Glass

Affinity Audiences Standard remarketing Demographic targeting Custom Intent audiences Dynamic remarketing Download Google Ads Display Certification Exam Answers (PDF)