Google Ads Display Certification Answers

Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?

Knowledge GlassComments Off on Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?
  • Build awareness
  • Influence consideration
  • Drive action
  • Increase sales

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Millie is managing a Google Ads campaign for a new client who’s tracking all important actions post-click and values each of their conversion actions equally. What type of automated bidding strategy would be ideal for this client?

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Conversion-focused bidding Awareness-based bidding Consideration-focused bidding Revenue-focused bidding   Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?

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Automated rule generation Automated ad language translation Automated targeting Automated video production Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?

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Users actively researching and intending to buy new products or services Audience interest around different topics Input from specific landing pages and keywords Input from keywords, URLs, and apps Download Google Ads Display Certification Exam Answers (PDF)