Google Ads Display Certification Answers

Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?

Knowledge GlassComments Off on Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?
  • Build awareness
  • Influence consideration
  • Drive action
  • Increase sales

Download Google Ads Display Certification Exam Answers (PDF)

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Google Ads Display Certification Answers

Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?

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By tracking website traffic, improving customer service, and driving longer customer interactions. By getting her ad to the people she selects, based on automated marketing objective tracking. By building a social following, improving customer engagement, and driving larger transactions. By getting her ad in front of the right people, in the right place, at the […]
Google Ads Display Certification Answers

Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this?

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In-Market audiences Demographic targeting Custom Intent audiences Similar Audiences Download Google Ads Display Certification Exam Answers (PDF)
Google Ads Display Certification Answers

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

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So that spend is not reallocated between two different marketing objectives To avoid any potential keyword duplicates between different marketing objectives So that seasonal trends can be better identified for each individual marketing objective To prevent campaigns from becoming “Limited by Budget” Download Google Ads Display Certification Exam Answers (PDF)