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Google Ads Video Answers

For TrueView for action, which three events can make up an online conversion?

April 6, 2020Knowledge GlassComments Off on For TrueView for action, which three events can make up an online conversion?
  • Visits, video downloads, user referrals
  • Likes, subscriptions, user comments
  • Repeat views, engagement time, loads
  • Clicks, video engagement, impressions

Download Google Ads Video Certification Exam Answers (PDF)

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Google Ads Video Answers

Which is a key benefit of TrueView discovery?

April 6, 2020Knowledge Glass

It optimizes delivery to users who are most likely to buy. It drives users to click a link or take action on an ad. It helps advertisers maximize views. It reaches users scrolling down the YouTube home page. Download Google Ads Video Certification Exam Answers (PDF)

Google Ads Video Answers

In the ABCD recommendations Google created for YouTube advertising, the A stands for attract and the B for brand. What do the C and D stand for?

April 6, 2020Knowledge Glass

Call-to-action and Disrupt Connect and Direct ​Callout and Distract Callout and Divert Download Google Ads Video Certification Exam Answers (PDF)

Google Ads Video Answers

Which statement is true about Bumper ads?

April 6, 2020Knowledge Glass

They’re a 15-second, skippable, in-stream ad format. They’re bought on a cost-per-view basis. They run outside of a video stream. They can be purchased through Google Ads or Google Preferred.  Download Google Ads Video Certification Exam Answers (PDF)

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Google has created a set of recommendations called ABCDs you can use to drive performance in your YouTube ad campaigns. What does ABCD stand for?
Following the ABCD framework, what’s one way to attract viewers and give them a reason to watch an ad?

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