- Visits, video downloads, user referrals
- Likes, subscriptions, user comments
- Repeat views, engagement time, loads
- Clicks, video engagement, impressions
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Which of YouTube’s consideration and interest ad formats enable advertisers to reach their audiences when they see interesting new content on the YouTube home feed?
Bumper ads Video masthead TrueView discovery ads TrueView in-stream ads Download Google Ads Video Certification Exam Answers (PDF)
What’s a key benefit of bumper ads?
High audience attention Reach to outside sites High signal value Low skip rate Download Google Ads Video Certification Exam Answers (PDF)
Landon works for an online marketing firm and believes that YouTube will be an effective addition to his client’s advertising strategy given its extensive reach of over two billion monthly active users and recent innovations that increase usership. Which two next generation innovations can Landon share with his client? (Choose two.)
Mobile live streaming Live-action auctions YouTube on TV screens VR 360 Game-console emulation Download Google Ads Video Certification Exam Answers (PDF)