Google Ads Video Answers

Of the available first-party audience solutions for YouTube, which would help you find future customers with audience profiles of 35-54-year-olds, researching motorcycles, likely on an iPhone?

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  • Exact Match
  • Customer Match
  • Remarketing
  • Similar Audiences

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Google Ads Video Answers

Yvette owns a jewelry store and has decided to create a YouTube advertising campaign to drive online sales of her new wedding band designs. Since she’s new to YouTube advertising, she doesn’t know which bidding type she should choose for her campaign. Which bidding type will Yvette have to use for her TrueView for action campaign?

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Target cost-per-view Target cost-per-acquisition Enhanced cost-per-click Max Conversions Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

When your goal is driving action, you focus on audiences with the strongest level of intent. Match each “lowest funnel” audience type with its description.

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People who’ve already spent time searching for products or services like yours on Google Search People who’ve already engaged with your business, but didn’t convert when they had the chance People who are actively researching your business and its specific products and/or services People with a similar profile to the customers you currently target, or […]
Google Ads Video Answers

In the ABCD recommendations Google created for YouTube advertising, the A stands for attract and the B for brand. What do the C and D stand for?

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Call-to-action and Disrupt Connect and Direct ​Callout and Distract Callout and Divert Download Google Ads Video Certification Exam Answers (PDF)