- Exact Match
- Customer Match
- Remarketing
- Similar Audiences
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The ABCDs of YouTube assist advertisers in developing the most effective creatives. The first recommendation, attract, concentrates on hooking your audience in your ad’s opening moments. According to Google research, what should you focus on to attract viewers?
Offers and warranties Framing and pacing Colors and graphics Text and voice-overs Download Google Ads Video Certification Exam Answers (PDF)
Yvette owns a jewelry store and has decided to create a YouTube advertising campaign to drive online sales of her new wedding band designs. Since she’s new to YouTube advertising, she doesn’t know which bidding type she should choose for her campaign. Which bidding type will Yvette have to use for her TrueView for action campaign?
Target cost-per-view Target cost-per-acquisition Enhanced cost-per-click Max Conversions Download Google Ads Video Certification Exam Answers (PDF)
Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics with their existing ones. What would be the ideal first-party data audience solution for this client?
Remarketing via Google Tags Customer Match audience Custom Intent audience Similar Audiences Download Google Ads Video Certification Exam Answers (PDF)