Fill in the blank. _________ of consumers have discontinued communications with a company because of irrelevant promotions or messages.

Fill In The Blank: When Creating A Content Offer, Use _________ To Determine The Best Content Offer Format.

your buyer personas the buyer’s journey content distribution industry benchmarks Download HubSpot Inbound Certification Exam Answers (PDF)

True Or False? There Should Be One Person Who Is Tasked With Creating And Maintaining Your Buyer Personas.

True – You need to get input from as many people as possible, but you should have one person who is accountable for making sure personas are created and maintained. True – Having more than one person involved in the creation process can lead to inconsistencies within a single persona. False – If one person […]

What is the role of “back office” teams (accounting, legal, etc.) in creating buyer personas?

Back office teams don’t need to be involved in creating buyer personas, but they should understand and accept the finished personas. Back office teams often have key insights to offer during the creation process and should be invited to help create your buyer personas. Back office teams should own the buyer persona creation process because […]