What’s an example of an effective callout extension?

You recently launched a new product called Wonder Boots. You want to attract more traffic via Google Ads but only for searches that are solely for the product name, Wonder Boots. How can you attract search traffic for Wonder Boots product name queries only?

Using phrase match Using exact match Using broad match Using keyword targeting The correct answer is: Using exact match.

Which way does Google AI help marketers connect with new customers?

It predicts the value of every query for the coming quarter, so Smart Bidding can help marketers plan their spend. It makes it possible for responsive search ads to offer recommendations for optimizing marketers’ websites. It defines business goals for marketers based on their offline conversion data. It uses its understanding of nuances in human […]

You want to increase the relevance of a Google Search ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? Select 2 Correct Responses

Changing the ad’s call-to-action statement. Posting transparency statements on the website. Selecting only relevant languages in campaign setup. Selecting distinct geographic areas. Rewriting the landing page for clarity. The correct answer is: Selecting only relevant languages in campaign setup. Selecting distinct geographic areas.