What’s an example of an effective callout extension?

What’s one way Google AI helps marketers connect with potential customers?

Google AI understands nuance in human language and connects marketers with people searching for what they offer. Google AI defines business goals for marketers based on their offline conversion data. Google AI is used by Smart Bidding to predict the value of each query for the coming quarter, enabling marketers to plan their spend. Google […]

What does adding callout extensions to your Google Search ads enable you to do?

Highlight information about value-adding attributes of your business, products, or services. Extend ads with a phone number, allowing mobile users to directly call your business. Gives you the option of driving traffic to your website or to the app store from a single text ad. Direct users to specific pages of your website. Download Google Ads Search […]

What’s an advantage of using Smart Bidding with broad match?

It helps ensure that someone’s only competing in the right auctions, at the right bid, for the right user. It does this by picking up on contextual signals present at auction time. It uses the ad group name to decide which auctions to compete in so a person is only competing in the right auctions, […]