True or false? An engaging story that connects with your audience is more important than having high-quality lighting and expensive equipment.

Which type of marketing is characterized by targeting ads based on current events that customers may be interested in?

Audience targeting Geotargeting Contextual advertising Real-time marketing The correct answer is: Real-time marketing.  

True or false? When budgeting for social media advertising, you shouldn’t run the same ad across all platforms.

True False The correct answer is: True  

What are the two types of online communities?

Interest-driven and influencer-driven Product-focused and service-focused Shared-interest and information Public and private The correct answer is: Public and private.