True or false? An engaging story that connects with your audience is more important than having high-quality lighting and expensive equipment.

Fill in the blank: The connection between social and commerce essentially involves driving ______ and providing the immediate opportunity to buy.

sales awareness costs distribution The correct answer is: awareness.  

Which of the following is an unethical use of social media automation and AI tools?

Scheduling posts Monitoring brand mentions Analyzing sentiment of social media posts Buying followers Buying followers The correct answer is: Buying followers.  

True or false? AI can be a powerful tool for improving your social commerce strategy by developing content and automating customer support.

True False The correct answer is: True