True or false? An engaging story that connects with your audience is more important than having high-quality lighting and expensive equipment.

In the context of digital marketing, what is zero-party data?

Data collected by third-party companies Data gathered through cookies while a user visits a website Data voluntarily shared by a customer with a brand Information you didn’t collect yourself, but are using secondhand The correct answer is: Data voluntarily shared by a customer with a brand.  

How does LinkedIn’s ‘Group Identity for B2B’ work?

It tracks individuals across different websites. It groups members together based on shared professional identity attributes. It relies on third-party cookies for effective functioning. It gives individual-level tracking across sites. The correct answer is: It groups members together based on shared professional identity attributes.  

As the new social media strategist for a small American tech startup, you are tasked with expanding the company’s user base to Europe and Asia. You suggest to your manager that you want to use geotargeted ads on Meta and LinkedIn. You explain that this strategy would entail which of the following?

Translating all existing ads into every European and Asian language to cater to a diverse audience Running ads only during business hours in the target geographies to ensure maximum visibility Increasing the frequency of ads across all platforms and regions to boost visibility Implementing a feature that allows you to target your ads to users […]