Contextual marketing is used in which stage of the Inbound Methodology?

True or false? Personalization tokens work for first-time visitors for known things like their country location.

True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

How do personalization tokens differ from smart text created in HubSpot?

Personalization tokens don’t connect to the contact database. Personalization tokens are indexed by search engines. Personalization tokens are not indexed by search engines. Personalization tokens don’t require segmentation to use them. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

Why is it important to map out the conversion path of a smart CTA for each segment?

To ensure you know where you’re sending each segment. To ensure that you’re sending each segment to a different page. To ensure that you’re sending each segment to a different stage in the buyer’s journey. To ensure that you’re sending each segment to the page with the visitor’s preferred language. Download Hubspot Contextual Marketing Certification […]