Contextual marketing is used in which stage of the Inbound Methodology?

In order to successfully use personalization, you need to review your contacts database and ensure all of the following EXCEPT:

The information is current. You have the information needed to be able to personalize. The information is accurate. Personalization has been enabled for the properties you’re using. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

What kind of users do you want to recruit for usability testing?

Employees only. They understand your content so you won’t have to waste time explaining the content during the usability test. Customers only. If you know what they like, you can make the best experience for everyone. Non-customers that have visited your website before. This user segment is the most important since they are near the […]

True or false? “Other campaigns” is a segmentation option used to manually segment contacts.

True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)