Contextual marketing is used in which stage of the Inbound Methodology?

How can you ensure that the content on your website will be helpful for your users?

It is engaging. It can be shared easily on social media. It contains keywords. It aligns with the buyer’s journey. It is optimized for search engines. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

Where do you want to place a navigation menu?

Just at the top of each website page. Just in the footer of each website page. Above the fold and in the footer of each website page. At the top of the homepage and only in the footer on all other pages. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

When segmenting by lifecycle stage, what is the first thing to decide?

Decide what existing content maps to each lifecycle stage. Decide what qualifies a user for being in each lifecycle stage. Create default content to use for each lifecycle stage. Create smart lists to label contacts as those lifecycle stages Download Hubspot Contextual Marketing Certification Exam Answers (PDF)