Fill in the blank: Companies use customer journey maps to build _______ for their customers.

True or false? You should only reach out to your detractors.

True False The correct answer is: False.

What’s a good NPS score?

Varies by industry Anything positive 10 or above 20 or above The correct answer is: Varies by industry.

How often should you revisit your customer journey map to ensure it’s kept up to date?

Whenever you get an influx of new customers When your business practices change Quarterly Whenever you get negative feedback The correct answer is: When your business practices change.