Fill in the blank: Companies use customer journey maps to build _______ for their customers.

All of following are appropriate ways you can encourage folks to fill out your feedback surveys EXCEPT:

Offer incentives like a five dollar gift card Keep your surveys short and to the point Email customers daily until they fill out the survey Offer surveys via multiple channels The correct answer is: Email customers daily until they fill out the survey.

The HubSpot knowledge base tool can do all of the following EXCEPT:

Offer related articles to readers Restrict knowledge base articles Add videos to articles Suggest articles to be written The correct answer is: Suggest articles to be written.

The four key moments to keep in mind when customer journey mapping are: First impression, ___________, intended value, extended value

expected value first value second impression extended impression The correct answer is: first value.