Google Ads Search Certification Answers

Charlie is working to improve the Quality Score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?

Sara TaylorComments Off on Charlie is working to improve the Quality Score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?
  • Including keywords in his ad text
  • Cloning the ad multiple times
  • Improving the speed of his website
  • Decreasing the bid for the ad

The correct answer is:

  • Including keywords in his ad text.

Related Post
Google Ads Search Certification Answers

Which of these three solutions will let you develop strong conversion measurement foundations when implementing value-based bidding? Select 3 Correct Responses

Sara Taylor

Broad match Enhanced conversions Global site-wide tagging Consent mode Smart Bidding The correct answer is: Enhanced conversions Global site-wide tagging Consent mode
Google Ads Search Certification Answers

Which is required for an ad to be served to a user?

Knowledge Glass

The keywords must be relevant to the search term. The search terms must be unique to a company. The keywords must be unique to only one campaign. The keywords must be listed in all ad groups for a company. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

Knowledge Glass

Target return on ad spend (Target ROAS) Target cost-per-acquisition (tCPA) Target impression share Maximize clicks Download Google Ads Search Certification Exam Answers (PDF)