HubSpot Social Media Marketing Certification II Answers

You are advising a team of video content creators who are targeting a Gen Z audience. One of the creators mentions incorporating a technique they heard about called the ‘millennial pause’ into their editing style. How do you respond?

Advise them that it’s a brief pause considered “uncool” by Gen Z, and hence might not be the best approach for their target audience. Explain that the “millennial pause” is a technique where creators purposefully create content that caters specifically to millennial interests, which might not resonate with a Gen Z audience. Note that although […]

HubSpot Social Media Marketing Certification II Answers

What is NOT considered a best practice while creating short-form videos?

Incorporating quizzes or interactive elements Using a mixture of visual aids and face-to-camera interaction Including viewer comments in the video Using a single, static shot for the entire video The correct answer is: Using a single, static shot for the entire video.  

HubSpot Social Media Marketing Certification II Answers

Which statement best describes the concept of Web3?

A vision of a more centralized web that’s controlled by large tech companies A version of the internet that restricts user accessibility and security A vision of a more decentralized web that empowers users A theoretical concept without any tangible infrastructure The correct answer is: A vision of a more decentralized web that empowers users. […]

HubSpot Social Media Marketing Certification II Answers

As the new social media strategist for a small American tech startup, you are tasked with expanding the company’s user base to Europe and Asia. You suggest to your manager that you want to use geotargeted ads on Meta and LinkedIn. You explain that this strategy would entail which of the following?

Translating all existing ads into every European and Asian language to cater to a diverse audience Running ads only during business hours in the target geographies to ensure maximum visibility Increasing the frequency of ads across all platforms and regions to boost visibility Implementing a feature that allows you to target your ads to users […]