SEO Analytics Google Ads (if you’ve connected your ads account) Sales Analytics Datasets The correct answer is: SEO Analytics
HubSpot Reporting Certification Answers
When is a session or contact bucketed under “Paid search” in HubSpot?
When a visitor comes from your paid search advertising campaigns — like from your Google Ads When a visitor comes from advertising campaigns made on social media websites or apps (like TikTok, LinkedIn, or Instagram) When a visitor comes from any agency partner you’ve hired or consulted with historically When a visitor has a paid […]
You’re hoping to identify which lifecycle stages your top 50 company contacts are in. When building your bar chart in HubSpot, which measure would you include on the y-axis?
Count of Contacts Count of Companies Lifecycle Stage Original Source The correct answer is: Count of Contacts
Which of the following is NOT a source found in the sources report?
Paid search Organic social Messaging app Other campaigns The correct answer is: Messaging app
Why would you see “unknown” or “Unknown SSL” appear in your Organic search traffic in the sources report in HubSpot?
The search engine is encrypting the user data. This is common on Google. The UTM parameters cannot be parsed by HubSpot analytics. A contact submitted a HubSpot form on a page without the HubSpot tracking code. You have not set up your Sources report with your HubSpot account manager yet. The correct answer is: The […]
Select all that apply. Why would a user be bucketed under “Direct traffic” in HubSpot?
The visitor who submitted the form has opted to not accept cookies from your site, or ignored the banner completely. The visitor came from TikTok or Instagram, and HubSpot cannot currently parse traffic from these sites. A contact submitted a HubSpot form on a page without the HubSpot tracking code. The visitor did not fill […]
What’s the difference between service analytics and the report builder?
Service analytics has out-of-the-box reports; the report builder requires you to build every report from scratch. The report builder has out-of-the-box reports; service analytics requires you to build every report from scratch. Service analytics has in-depth reports; the report builder has more generalized reports. Service analytics is generally for managers; report builder is for reps. […]
What’s the difference between single source attribution and multi-touch attribution models?
There is no difference between single source attribution and multi-touch attribution models. Single source attribution models assign each contributing channel a slice of credit for the final conversion, while multi-touch attribution models only give credit to the channel most responsible for the final conversion. Single source attribution models assign credit to one touch point along […]
Select all that apply. What types of questions can marketing attribution answer? Select all that apply.
What was the marketing team’s contribution to generated revenue this year? What assets drove the most leads last quarter? Which type of customers have the highest propensity to return and buy from us again? Why did our search campaigns outperform our social campaigns last month? The correct answer is: What was the marketing team’s contribution […]
Select all that apply. What role can attribution play in your reporting strategy? Select all that apply.
Marketing attribution can help you identify your highest and lowest performing pieces of content. Marketing attribution can help you conduct market research to forecast what types of changes you should make to optimize your content. Marketing attribution can help you effectively assign different tasks and to-do lists to your team members to ensure your entire […]