True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
HubSpot Inbound Marketing Certification
If you’re trying to improve customer lifetime value, which phase should you focus on in your marketing flywheel?
Attract Engage Delight Consideration Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
How does the linear attribution model calculate credit?
Equal credit is assigned to all interactions that occurred before the conversion. 22.5% of credit to the first interaction, the interaction that created the contact, the interaction that created the deal, and to the interaction that closed the deal. The final 10% is assigned to the remaining interactions evenly. More credit is given to interactions […]
Fill in the blank. Marketing automation is a software platform designed to help marketers automate _______ tasks.
Ineffective Repetitive Lucrative Boring Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
Fill in the blank. Effective segmentation identifies where your customers are in the ___________, and assists your customers in taking the appropriate next step in their___________.
buyer’s journey / individual customer journey landing page / journey map internet / inbound marketing universe / careers Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
Fill in the blank; In the concept, “fire bullets, then cannonballs,” bullets represent ————, while cannonball represent ————.
unproven ideas; proven hits. proven hits; unproven ideas. small, proven ideas; huge, well-resourced hits. huge, well-resourced ideas; small, proven ideas. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
Buying insights reveal all of the following EXCEPT:
Which buyers are receptive and which will ignore you What attitudes prevent your buyers from considering your solutions The age range of your buyers What resources your buyers trust as they evaluate their options Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
What is the drawback to using the last touch attribution model?
This model would show low-value touches (like email clicks) equal to high-value conversion activities (like demo requests). This model makes it difficult to justify your team’s impact on your company’s bottom line. This model lacks the ability to recognize actions that occurred outside a certain window of time. This model ignores potentially influential interactions that […]
Which of the following content would be the most helpful to Dog-owner Dia in the consideration stage? Review the following scenario to answer the question.
A quiz that asks questions about their dog’s behavior and identifies what their dog is struggling with A blog post that explains the differences between a dog trainer, dog behaviorist, and veterinarian A YouTube video that provides recommendations on healthy dog food A case study that shares how a company helped a first-time dog owner […]
The following content distribution goal is missing a SMART goal element. What is missing? // Since we generated 300 leads from our previous e-Book, we want to generate 400 leads when we promote our next e-Book. This will support our inbound marketing initiatives to increase our number of qualified leads this year.
Measurable Attainable Relevant Time-bound Download HubSpot Inbound Marketing Certification Exam Answers (PDF)