People pay to use search engines, so there is a wealthy customer base there People who search are actively looking for information, products or services Search engines are a big trend these days Search engines guarantee new customers Download Google Digital Garage Certification Exam Answers (PDF)
Google Digital Garage Certification
What technology do search engines use to ‘crawl’ websites?
Androids Interns Automatons Bots Download Google Digital Garage Certification Exam Answers (PDF)
Which of the following can help a search engine understand what your page is about?
The date it was published The number of images used The total number of words The title tag Download Google Digital Garage Certification Exam Answers (PDF)
Fill in the blank: Spending money on search advertising influences how your website appears in ___________.
Organic search results The search results page Business directories Display advertising networks Download Google Digital Garage Certification Exam Answers (PDF)
Which of these is an important factor in the paid search auction system?
How famous your brand name is How cool your logo is How long your business has been around How relevant your ads are Download Google Digital Garage Certification Exam Answers (PDF)
Which of these can Google Search Console help you to do?
It helps you increase your social media following It helps you optimise your Google My Business listing It helps you understand which keywords people are searching for on Google It helps you run A/B tests on your home page Download Google Digital Garage Certification Exam Answers (PDF)
Which of the following factors should you consider when optimising your website for search engines?
Colour scheme Recycled content Inspiring business name Site popularity Download Google Digital Garage Certification Exam Answers (PDF)
What should be the first step of a structured SEO plan?
Identifying your ad budget Buying an analytics software Setting up your presence on social media sites Keyword research Download Google Digital Garage Certification Exam Answers (PDF)
When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?
Social media following Bid value Domain authority Average number of visitors to the company’s website Download Google Digital Garage Certification Exam Answers (PDF)
Fill in the blank: Short strings of specific keywords with low search volume are called ___________.
Long-hair keywords Long-tail keywords High-relevance keywords Top-tail keywords Download Google Digital Garage Certification Exam Answers (PDF)