Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?

While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?

Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding Because users […]

Match Each Auto-Bidding Strategy To The Right Campaign Goal.

Target Impression Share Target CPA Maximize clicks Target ROAS Traffic (3) Conversions (2) Visibility (1) Revenue (4) Download Google Ads Display Certification Exam Answers (PDF)

Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)

Ad extensions Keywords Bids Ads Budgets Download Google Ads Display Certification Exam Answers (PDF)