Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?

Which factors should an advertiser consider when deciding on a bidding strategy?

Results, targeted locations, and purchase history Customer search history, competition, and conversions User journey complexities, performance, and auctions Ad schedule and budget Download Google Ads Display Certification Exam Answers (PDF)

Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal?

Demographic targeting Affinity audiences In-Market audiences Custom Affinity audiences Download Google Ads Display Certification Exam Answers (PDF)

What’s one benefit of using responsive display ads?

They can be uploaded. They can run on native inventory. They can meet exact branding requirements. They can respond to manual A/B testing. Download Google Ads Display Certification Exam Answers (PDF)