True Or False? Buyer Personas Are Effective For All Organization Types.

What Is The Relationship Between Your Company’s Purpose And Your Buyer Personas?

Your company’s purpose is found by combining your buyer personas together into a single company persona. Your company’s purpose describes the culture your employees experience while buyer personas describe your company’s responsibility to customers. The people who buy from your company (personas) are the only ones who understand the mission your company is trying to […]

Fill In The Blank: Your __________ Is Your Strongest Acquisition Lever.

content library current customer base inbound tool stack sales-qualified leads Download HubSpot Inbound Certification Exam Answers (PDF)

What Is The Buyer’s Journey?

It’s the active research process someone goes through leading up to a purchase. It’s the experience your prospect goes through when learning about your brand. It’s the Inbound Methodology but from the buyer’s perspective. It’s the set of actions that a buyer goes through after he or she made a purchase. Download HubSpot Inbound Certification […]