True Or False? Buyer Personas Are Effective For All Organization Types.

What Is The Buyer’s Journey?

It’s the active research process someone goes through leading up to a purchase. It’s the experience your prospect goes through when learning about your brand. It’s the Inbound Methodology but from the buyer’s perspective. It’s the set of actions that a buyer goes through after he or she made a purchase. Download HubSpot Inbound Certification […]

What Is The Three Horizon Framework?

The three horizon framework is a way to conceptualize what your business wants to accomplish in the short-term, mid-term, and long-term. The three horizon framework is the sun’s relative position to the earth at any point of day. The three horizon framework is a way to allocate stock in your business’ investment portfolio. The three horizon framework is a […]

If a sales rep is speaking with a specific person and discovers that the person doesn’t exactly match their assigned persona, what should the sales rep do?

Rely on the information in the persona and ignore apparent differences. Personas often contain information that people don’t know about themselves and should be trusted over anything the individual person says. Focus on serving the person using the information they provide even if it doesn’t match the persona. If the same discrepancy comes up repeatedly, […]