Google Ads Search Certification Answers

Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon?

Sara TaylorComments Off on Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon?
  • Judging ad popularity on social media
  • Comparing Brian’s sales with ad serving data
  • Key aspects of his accounts, including statistics, settings, and industry trends
  • Testing and reporting on the speed of Brian’s websites

The correct answer is:

  • Key aspects of his accounts, including statistics, settings, and industry trends.

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Google Ads Search Certification Answers

What are two ways optimization score can help marketers succeed? Select 2 Correct Responses

Sara Taylor

Determines which campaigns to prioritize for improvements. Documents campaign budget for marketing teams. Speeds up implementation for enhancements to campaigns. Uses Google AI to plan campaigns without the need for input. The correct answer is: Determines which campaigns to prioritize for improvements. Speeds up implementation for enhancements to campaigns.
Google Ads Search Certification Answers

What is one way that Performance Planner helps businesses increase sales?

Knowledge Glass

By choosing ad types that your target demographic finds most appealing By relying on customer feedback for optimal ad placement By maximizing the number of conversions for a spend scenario By providing a discount on all ads after purchasing a license Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Brenda’s working on improving a Google Search Ad’s Quality Score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?

Sara Taylor

Making the headline bold to potentially improve the eCTR. Using colors in the message text to improve Quality Score. Incorporating an image to make the ad more enticing. Adding seasonal messaging during the holiday season. The correct answer is: Adding seasonal messaging during the holiday season.