Google Ads Search Certification Answers

Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon?

Sara TaylorComments Off on Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon?
  • Judging ad popularity on social media
  • Comparing Brian’s sales with ad serving data
  • Key aspects of his accounts, including statistics, settings, and industry trends
  • Testing and reporting on the speed of Brian’s websites

The correct answer is:

  • Key aspects of his accounts, including statistics, settings, and industry trends.

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Google Ads Search Certification Answers

Charlie is working to improve the Quality Score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?

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Including keywords in his ad text Cloning the ad multiple times Improving the speed of his website Decreasing the bid for the ad The correct answer is: Including keywords in his ad text.
Google Ads Search Certification Answers

Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event? Select 2 Correct Responses

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By setting campaign start/end dates. By choosing “leads” as the campaign goal. By creating a new ad group for the sale. By targeting specific device operating systems. By adding coupon alerts to people nearby the store. The correct answer is: By setting campaign start/end dates. By creating a new ad group for the sale.
Google Ads Search Certification Answers

What does value-based bidding do?

Sara Taylor

It’s a Smart Bidding strategy that utilizes machine learning to drive the highest conversion value possible by bidding for conversions that drive business objectives. It’s a Smart Bidding strategy that utilizes machine learning to deliver the highest target impression share possible. It’s a Smart Bidding strategy that utilizes machine learning to deliver the highest possible […]