Besides attribution, what’s another method used to analyze the return on investment (ROI) for media?

After setting up conversion tracking, you want to add a column for conversion value per cost. How would that be calculated?

It would be calculated by dividing the total conversion value by the total cost of all ad interactions. It would be calculated by dividing the total conversion value by the number in the conversions column. It would be calculated by dividing the total cost by the number in the conversions column. It would be calculated […]

How would you explain what a marketing mix model does?

It evaluates a customer’s long-term marketing value to provide a more accurate view of performance. It provides an analysis that shows the impact of marketing on a brand’s sales. It determines the impact of a specific variable on control and treatment groups. It uses conversion data to calculate the contribution of each interaction across the […]

If you want to know the duration between a user’s first exposure and their subsequent conversion, what report do you need?

You need the navigation report. You need the seasonality report. You need the time lag report. You need the change history report. The correct answer is: You need the time lag report.