Besides attribution, what’s another method used to analyze the return on investment (ROI) for media?

A hungry customer is searching for a place to eat in Florence, Italy, where you happen to own a restaurant called Ristorante Abigaille. The customer performs each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence,” then finds your site by clicking on your ads. They make a reservation after selecting your ad that appeared following the “3 star restaurant abigaille florence” search. What keyword would receive credit for this conversion, if using the data-driven attribution model?

Each keyword would receive equal credit (i.e., 25% each) for the conversion, because the conversion would be attributed to each keyword equally. The first keyword would receive 100% of the credit for the conversion, because the first keyword would be attributed with the conversion. Each keyword would receive credit for how much it contributed to […]

Which of the following terms can be used to describe the amount of times a unique user will see an ad over a certain time period?

Reach Engagement rate Frequency Impression The correct answer is: Frequency

A marketing manager is viewing the campaign report in their Google Ads account after successfully implementing conversion tracking tags for their website. They see that at least two of their ads generated over 100 view-through conversions. Which of the following actions can be considered a view-through conversion?

An action that’s done in-store only and doesn’t require the customer to have interacted with your ad. An action in which there are only conversions from browsers that don’t allow cross-site cookies. An action in which a customer sees but doesn’t interact with your ad, and then later completes a conversion on your site. An […]