- Marketing mix model
- Conversion lift
- Smart Bidding
- Viewable CPM
The correct answer is:
- Marketing mix model
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Why might there be a difference in the conversion date between Google Ads and Google Analytics?
There might be a difference because Google Analytics can’t attribute conversions to a date for an impressioin, whereas Google Ads can. There might be a difference because Google Analytics attributes conversions to the date of the impression that caused the conversion. There might be a difference because Google Analytics attributes conversions to the day they […]
How can the power of Google’s AI help advertisers?
It replaces the need for analytics solutions. It can minimize marketing insights. It reduces the volume of search conversions. It can optimize performance in real time. The correct answer is: It can optimize performance in real time.
You want to advertise your website with Google Ads, and you’re thinking of using one of Google’s Smart Bidding strategies. Which of the following is a Smart Bidding strategy?
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