Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?

What are two benefits of using broad match, Smart Bidding, and responsive search ads together? Select 2 Correct Responses

They help advertisers reach the right user, at the right price, with relevant ads. They remove the need for marketers to optimize Search campaigns. They automatically generate headlines based on advertisers’ websites. They help save time so marketers can reinvest in their most important priorities. The correct answer is: They help advertisers reach the right […]

What does adding callout extensions to your Google Search ads enable you to do?

Highlight information about value-adding attributes of your business, products, or services. Extend ads with a phone number, allowing mobile users to directly call your business. Gives you the option of driving traffic to your website or to the app store from a single text ad. Direct users to specific pages of your website. Download Google Ads Search […]

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

Target return on ad spend (tROAS) Target impression share Maximize clicks Target cost-per-acquisition (tCPA) The correct answer is: Maximize clicks.