If the search terms are related to the keyword, their ad will appear. If the search terms have the same meaning as the keyword, their ad will appear. If the search terms contain all three of the exact keywords, their ad will appear. If the search terms include the keyword’s meaning, their ad will appear. […]
Author: Sara Taylor
How does value-based bidding work?
Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest click-through rate possible, by bidding for conversions that drive business objectives. Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest target impression share possible, by bidding for conversions that drive business objectives. Value-based bidding […]
Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list. What will happen to her campaign’s optimization score?
It will improve by the end of the day. It will improve by the end of the month. It will improve upon acceptance. It will gradually improve by the end of the week. The correct answer is: It will improve upon acceptance.
Which searches can an ad show for broad match keyword “bike tire repair”?
replace bike tire bikes for sale bicycle tube replacement second-hand bikes for sale The correct answer is: replace bike tire bicycle tube replacement.
You’re a marketing executive at an airline company and have been asked to plan your company’s online advertising budget on a monthly basis. You decided to use Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers you?
Performance Planner integrates with other budgeting software, such as QuickBooks. Performance Planner forecasting is powered by billions of Google searches conducted each week. Performance Planner will help you identify funds from other operational budgets to allocate to marketing. Performance Planner leverages machine learning for forecasting. The correct answer is: Performance Planner forecasting is powered by […]
Out of the following methods, which is best suited for implementing and testing broad match successfully on broad match campaigns intended to help analyze conversion data?
Using Google Ads’ Keyword Match Types feature in order to see how your broad match keywords are being matched. Using the Keyword Planner to find new keywords relevant to your target audience and business. Implementing broad match keywords and setting up a One-Click Experiment Apply. This automatically will generate an experiment that follows all experiment […]
What’s the most optimum method for marketers to achieve their goals through the use of AI-powered Search ads?
Using a combination of broad match, Smart Bidding, and Responsive Search Ads Reducing and reinvesting paid-search budgets in high-quality image assets Using exact match keywords to help AI-powered Search reach particular audiences Relying on manual bidding for queries that marketers predict will deliver the highest value The correct answer is: Using a combination of broad […]
What are three benefits of opting-in to apply recommendations automatically?
Your implementation of responsive search ads will be automatic. You can opt in without having to add more budget. Your opting into Smart Bidding will happen automatically. You’ll be adding best practices to your Google Ads accounts routinely. Your campaign performance will improve. The correct answer is: You can opt in without having to add […]
You’re thinking about using automated bidding to improve the efficiency of your campaign management process. What are three ways automated bidding can improve efficiency?
By setting manual bids for specific times of the day By setting minimum and maximum bid values according to the daily budget By saving time and marketing resources By integrating a large variety of signals to evaluate user intent By setting the appropriate bid for each and every auction. The correct answer is: By saving […]
To describe enhanced conversions for leads, what would you say?
You’d say it requires Google Click Identifier (GCLID) storage. You’d say it uses third-party data. You’d say it requires customer relationship management (CRM) system modification. You’d say it uses hashed, first-party data. The correct answer is: You’d say it uses hashed, first-party data.