Allows advertisers to provide details about their product or service Users often will often notice this first Gives users an idea of where they’ll go if they click the ad Takes users to a specific page of a website The correct answer is: Description (1) Final URL (4) Display URL (3) Headline (2)
Author: Sara Taylor
An online employment agency has determined that their highest-value clients reach out through their website. They want more potential clients to submit an interest form. What’s the right campaign objective for this business’s goals?
Brand awareness and reach Sales Leads Product and brand consideration The correct answer is: Leads.
What two keywordless campaign types can marketers utilize if their goal is to drive incremental reach? Select 2 Correct Responses
Expanded text ads can help achieve this goal. Responsive search ads can help achieve this goal. Dynamic Search Ads can help achieve this goal. Performance Max can help achieve this goal. The correct answer is: Dynamic Search Ads can help achieve this goal. Performance Max can help achieve this goal.
You’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on?
Increasing the bid amount of the ad. Determining the location of users. Removing an asset from the ad. Improving the navigability of the landing page. The correct answer is: Improving the navigability of the landing page.
Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which two Google Ads campaign types should Marisol use to show images of their products, advertise their company’s online and local inventories of toys, and boost traffic to their website and local toy stores? Select 2 Correct Responses
Discovery Search Video Shopping Display The correct answer is: Shopping Display
Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search ad group? Select 2 Correct Responses
Country targets Device types Delivery times Default bid amount The correct answer is: Country targets Default bid amount
You’re a marketing executive who has been charged with planning an online advertising budget each month and you decided to use Google Ads’ Performance Planner to assist your efforts. What are two advantages Performance Planner offers you? Select 2 Correct Responses
Performance Planner can integrate with additional budgeting software like QuickBooks. Performance Planner forecasting is driven by billions of Google searches conducted every week. Performance Planner can help you locate funds from other operational budgets so they can be allotted to marketing. Performance Planner relies on machine learning for forecasting purposes. The correct answer is: Performance […]
As an advertiser, creating your first Search ad in Google Ads is a simple five-step process. What is the correct order of the five steps?
In the page menu on the left of the screen, choose the + button. Sign in to the Google Ads account where you wish to make the Search ad. Choose your objective, select Search ad from the available options, and enter your campaign details. Select Publish campaign. Review your campaign settings and ensure the ad […]
Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?
The ad will lead to a higher cost-per-click for the advertiser. The higher expected click-through rate will lead to a higher Ad Rank. The advertiser will receive more bids in the auction. The quality of the ad will ensure the ad’s cost-per-click will be reduced by at least 40%. The correct answer is: The higher […]
A speciality candle retailer is about to make its launch in cities nationwide. They are using phrase match in their Search ads campaign with the keywords “scented,” “candle,” and “delivery.” How will phrase match help the company’s Search Ads campaign?
Their ad is going to appear if the search terms contain all three of the exact keywords. Their ad is going to appear if the search terms are related to the keyword. Their ad is going to appear if the search terms have the same meaning as the keyword. Their ad is going to appear […]