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Author: Sara Taylor
Within the Performance Center of Search Ads 360, what should you set up if you have a specific amount of money to spend on a campaign and you hope to get a decent return on investment (ROI)?
Data-driven attribution Google Ads auction-time bidding Budget bid strategy Conversion cart data The correct answer is: Budget bid strategy
If you set a target return on ad spend (tROAS) bid strategy in Search Ads 360 and discover that there’s limited consistency and minimal automation after evaluating the strategy’s progress, how might you explain what’s happening?
You started the evaluation between one to two weeks. You started the evaluation after week four. You didn’t make optimizations or adjustments post-bid strategy launch. You reviewed performance data after conversion delay cycles passed. The correct answer is: You started the evaluation between one to two weeks.
To access the reporting for how your business organization was created in a Search Ads 360 campaign, what should you set up within your account?
You should set up custom dimensions. You should set up audience segments. You should set up labels. You should set up inventory management. The correct answer is: You should set up custom dimensions.
Search Ads 360 can be linked to a certain number of Facebook accounts at a time. What’s that number?
Three One Two Four The correct answer is: One
If you realize that Search Ads 360 is defaulting to a basic linear attribution model you previously generated instead of using the data-driven model you set up last week, how might you explain that occurrence?
By saying that the number of clicks and conversions falls below the data requirements. By saying that historical data is transferring to the new model created. By saying that the model was created during the bid strategies learning period. By saying that there are too many keywords included in the bid strategy. The correct answer […]
What tool in Search Ads 360 allows you to plan, budget, manage your spend, and understand your campaign’s success?
Tools & Settings App Switcher Overview page Performance Center The correct answer is: Performance Center
You’re hoping to maximize conversions at a specific target spend in Search Ads 360. What bidding strategy should you use?
You should use budget bid strategies for clicks. You should use target cost-per-acquisition (tCPA). You should use target return on ad spend (tROAS). You should use budget bid strategies for conversions. The correct answer is: You should use budget bid strategies for conversions.
Within Search Ads 360, where should you look to decide how to allocate your quarterly budget across each product and across each one of your campaigns?
You should look in Experience Hub. You should look in Reports. You should look in Overview page. You should look in Performance Center. The correct answer is: You should look in Performance Center.
Your client only has a certain amount of money to spend on their campaign but wants to gain a decent return on investment (ROI). What should they set up within the Performance Center of Search Ads 360 to accomplish this goal?
Conversion cart data Budget bid strategy Data-driven attribution Google Ads auction-time bidding The correct answer is: Budget bid strategy