You’d look in Experience Hub. You’d look in Performance Center. You’d look in Overview page. You’d look in Reports. The correct answer is: You’d look in Performance Center.
Author: Sara Taylor
If your customer wants to dig deeper into their Search Ads 360 campaign and view the reporting for how their business organization is set up, what do they need to have set up within their account?
Labels Custom dimensions Audience segments Inventory management The correct answer is: Custom dimensions
Your retail client wants to know how many Facebook accounts can be linked to Search Ads 360 at a time. What’s your response?
Two accounts Three accounts One account Four accounts The correct answer is: One account
When should you consider making optimizations to a newly launched bid strategy within your Search Ads 360 campaign, assuming there’s no conversion delay?
Weeks two to three Week one Week four Weeks six to eight The correct answer is: Weeks two to three
What metrics are different yet still complimentary between Search Ads 360 and Google Analytics 4?
Return on investment (ROI) Return on ad spend (ROAS) Engagements Conversions The correct answer is: Conversions
Your home goods client wants to know what data should be shared from Search Ads 360 (SA360) to Google Ads in order to kick off Google Ads auction-time bidding. What do you tell them?
You tell them it’s templates. You tell them it’s rules. You tell them it’s bulksheets. You tell them it’s conversions. The correct answer is: You tell them it’s conversions.
Your client creates hand-painted desk calendars. They’re wondering what the optimal window of time might be to review the performance of their Search Ads 360 campaign. How do you respond?
You tell them it would be four conversion cycles. You tell them it would be five to six conversion cycles. You tell them it would be one conversion cycle. You tell them it would be two to three conversion cycles. The correct answer is: You tell them it would be two to three conversion cycles.
You want to plan, budget, manage your spend, and understand your campaign’s success in Search Ads 360. What tool would you use?
You’d use Performance Center. You’d use the Overview page. You’d use App Switcher. You’d use Tools & Settings. The correct answer is: You’d use Performance Center.
What type of account should you set up first in Search Ads 360 so you can manage all your customer accounts within the main account?
You should first set up the advertiser account. You should first set up the submanager account. You should first set up the manager account. You should first set up the client account. The correct answer is: You should first set up the manager account.
Your customer, a local clothing store, is wondering where else their sales are coming from besides giving full credit to the paid search ads. What’s another way they can segment conversions within Search Ads 360?
Connect their social media accounts to Search Ads 360 Connect their Google Analytics 4 account to Search Ads 360 Connect their Looker Studio account to Search Ads 360 Connect their Google Ads account to Search Ads 360 The correct answer is: Connect their social media accounts to Search Ads 360