It lets them access label. It lets them access dimension. It lets them access reporting. It lets them access conversion. The correct answer is: It lets them access conversion.
Author: Sara Taylor
Your client, a pet shop owner, wants to know how long it takes customers to buy dog food after selecting an ad. What metric in Search Ads 360 should you tell them to follow?
Tell them to follow target return on ad spend (tROAS). Tell them to follow conversion delay. Tell them to follow learning period. Tell them to follow target cost-per-acquisition (tCPA). The correct answer is: Tell them to follow conversion delay.
A Search Ads 360 campaign can only have a set number of bid strategies. What’s that amount?
3 10 5 1 The correct answer is: 1
One of your customers, the owner of a chain of ski resorts, sells winter holiday rental packages during the colder months. Prices on their rentals changes often based on time of year and availability. Within Search Ads 360, what feature should your client use to make sure the campaign structure, targeting, and creatives are updated automatically to reflect such changes?
Your client should use templates. Your client should use custom dimensions. Your client should use audience segments. Your client should use labels. The correct answer is: Your client should use templates.
Within Search Ads 360, what tool allows you to share insights across multiple teams or users?
Google Analytics 4 Report Editor Performance Center Looker Studio The correct answer is: Report Editor
Your client is a global sneaker brand launching regional-specific tennis shoes. They need to track performance by region and use that information to optimize monthly. What should they use within their Search Ads 360 account to do that?
Report Editor Templates Keywords Labels The correct answer is: Labels
Your agency client wants to know what option in the navigation menu of Search Ads 360 is used for creating labels. How do you respond?
They can use audiences, Performance Center, and recommendations. They can use settings, campaigns, and Performance Center. They can use campaigns, audiences, and keywords. They can use campaigns, ad groups, and keywords The correct answer is: They can use campaigns, ad groups, and keywords
One of your clients, a jewelry designer, wants to view their Search Ads 360 campaign and understand how the reporting was set up for their business. What would they need to set up in their account to access that information?
They’d need to set up inventory management. They’d need to set up audience segments. They’d need to set up labels. They’d need to set up custom dimensions. The correct answer is: They’d need to set up custom dimensions.
Your agency client wants to know when to review performance for their Search Ads 360 bid strategies. At what level do you tell them to do that evaluation?
At the ad group level At the keywords level At the portfolio level At the campaign level The correct answer is: At the portfolio level
Your client, a manufacturer of camping equipment, wants to maximize conversions at a specific target spend. What would their Search Ads 360 bidding strategy be?
It would be target cost-per-acquisition (tCPA). It would be target return on ad spend (tROAS). It would be to budget bid strategies for clicks. It would be to budget bid strategies for conversions. The correct answer is: It would be to budget bid strategies for conversions.