Copy, form, content offer Headline, chatbot, form, video Headline, copy, form, image Copy, form, video, content Download Hubspot Marketing Software Certification Exam Answers (PDF)
Author: Knowledge Glass
Why is it considered a best practice to include an image or video on a landing page?
Images give visitors a tangible idea of what they’ll receive. Images make landing pages much more visually dynamic. Images can tell complex stories faster than words can. A, B, and C Download Hubspot Marketing Software Certification Exam Answers (PDF)
What is a call-to-action button?
A clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer A pop-up form A snippet of text that Google serves on a search engine results page (SERP) Anybody your company communicates with in the course of doing business Download Hubspot Marketing Software Certification Exam Answers (PDF)
What are/is the area(s) you need to consider when building a call-to-action?
Visuals Copy Location A, B, and C Download Hubspot Marketing Software Certification Exam Answers (PDF)
Why should your call-to-action contain action-oriented language?
Because Jorie said so. A call-to-action should inspire your visitors to take an action. You don’t want a visitor to have to think too hard about what they can expect when clicking a button. B and C Download Hubspot Marketing Software Certification Exam Answers (PDF)
A call-to-action button is also known as a:
ATC CTA CAT TAC Download Hubspot Marketing Software Certification Exam Answers (PDF)
You should base the design of your CTA on the following:
Your buyer persona’s preferences Your brand Accessibility A, B, and C Download Hubspot Marketing Software Certification Exam Answers (PDF)
True or false? You can use your HubSpot CTAs in externally hosted content.
True False Download Hubspot Marketing Software Certification Exam Answers (PDF)
True or false? You should always disable cookie tracking on forms, unless you have a specific use case in mind.
True False Download Hubspot Marketing Software Certification Exam Answers (PDF)
Why should you limit the number of form fields you use on your form?
Trick question! You should ask for all of a contact’s information up front so you can personalize every conversation moving forward. The information you ask for should be a fair exchange for the content you’re offering. Nobody has time to fill out a long form. Short forms show that you don’t really want to learn […]