Target return on ad spend (tROAS) Target impression share Maximize clicks Maximize conversions Download Google Ads Search Certification Exam Answers (PDF)
Author: Knowledge Glass
Jennifer’s company wants to increase online sales of a featured product by connecting with users who are actively researching similar products. What benefit would a Google Search campaign provide Jennifer?
Her materials will display at the top in organic search results. Her ads are likely to appear when a user is visiting a competitor’s website. Her ads may appear when a user is likely to be interested in her product. She can instantly have a social media presence with ads. Download Google Ads Search Certification […]
How can ad extensions contribute to increasing user engagement?
With attractive images and videos. Ad extensions include a “like” button to gauge if an ad is favorable. Ad extensions include a “share” button. By addressing a user’s intent, device, and location. Download Google Ads Search Certification Exam Answers (PDF)
Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “WidgetCo” as a negative keyword. Which two searches may prompt the ad? (Choose two.)
WidgetCo customer support Refrigerator reviews WidgetCo Smart refrigerator reviews Energy-efficient fridge WidgetCo refrigerator installation Download Google Ads Search Certification Exam Answers (PDF)
Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
Recommended campaign bid scaling A recommended Campaign-level Target CPA (cost-per-acquisition) A recommended average daily budget A recommended Campaign-level Target ROAS (return-on-ad-spend) Download Google Ads Search Certification Exam Answers (PDF)
Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
Sales, consideration, and integrity Growth, reach, and traffic Relevance, control, and results Influence, awareness, and promotion Download Google Ads Search Certification Exam Answers (PDF)
Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?
By giving advertisers control over the number of specific actions their spend will return By giving advertisers control over which competitors they place ads in auctions against By giving advertisers control over the next highest bid allowed in auctions they enter By giving advertisers control over the maximum they spend per month. Download Google Ads […]
Google Ads was constructed around three core principles, focused on helping businesses reach their online potential. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?
Options and tracking Profit and privacy Credits and context Control and results Download Google Ads Search Certification Exam Answers (PDF)
Google Ads reviews saved text ads to ensure they meet advertising policies before being shown to users. What criteria are reviewed by Google Ads?
Goals and analytics. Loading and site speed. Content and formatting. Length and extensions. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
Search, Display, Video, Print, and App Social, Video, App, Audio, and Shopping Ads Search, Display, Video, Shopping, and App Search, Print, TV, Shopping, and App Download Google Ads Search Certification Exam Answers (PDF)