Predictions built from ad portfolio data, aggregated across benchmark businesses. Predictions built from your performance history. Predictions built from files exported from your CRM. Predictions built from performance data across your industry. Download Google Ads Display Certification Exam Answers (PDF)
Author: Knowledge Glass
What does Performance Planner automatically do?
Uses machine learning to target new demographics Sets your ad budget for maximum growth Forecasts how your current campaigns will perform in the future Recommends the perfect ad structure for your budget Download Google Ads Display Certification Exam Answers (PDF)
What is a key benefit of Smart Display campaigns?
Highly segmented insights are provided for daily campaign deep dives. Smart Display campaigns can automatically create video content. A Smart Display campaign can be created with minimal input from advertisers. Display Network recommendations are generated based on Smart Display campaign performance. Download Google Ads Display Certification Exam Answers (PDF)
What is a valid recommendation that the Performance Planner can provide?
Create alternative versions of best performing ad variations Apply specific bid adjustments to device and location targeting Add a themed group of negative keywords Set a specific target CPA (cost-per-acquisition) Download Google Ads Display Certification Exam Answers (PDF)
What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
A / B testing Google Ads are updated automatically Click-through rate averages require planning Auctions fluctuate all the time Download Google Ads Display Certification Exam Answers (PDF)
What is one way that Performance Planner helps businesses increase sales?
By choosing ad types that your target demographic finds most appealing By relying on customer feedback for optimal ad placement By maximizing the number of conversions for a spend scenario By providing a discount on all ads after purchasing a license Download Google Ads Display Certification Exam Answers (PDF)
What’s a characteristic of Responsive Display Ads?
They let you create ads that serve in all ad slot sizes. They offer greater control over the way your ads look and feel. They enable publishers to deliver a faster experience using AMP. They help limit ads to banner-eligible slots. Download Google Ads Display Certification Exam Answers (PDF)
What’s a key benefit of Responsive Display Ads? (Duplicate 1)
You can upload your own creative assets. You can upload your own ads using templates. You can set the ads to run in banner-eligible slots. You can choose images from their built-in libraries. Download Google Ads Display Certification Exam Answers (PDF)
What’s a key benefit of Responsive Display Ads? (Duplicate 2)
They have a library of creative assets to match your product. They’re complex to build, giving you total control of how they display. They use a machine-learning model that gives you options for building them. They automatically create ads that serve all ad slot sizes. Download Google Ads Display Certification Exam Answers (PDF)
What’s an advantage of Responsive Display Ads?
They’re built for performance, reach, and scale. They enable advertisers to control all aspects of their branding. They’re limited to banner-eligible slots. They don’t require you to upload images, videos, headlines, logos, and descriptions. Download Google Ads Display Certification Exam Answers (PDF)