In-Market audiences Custom Affinity audiences Life Events audiences Demographics audiences Custom Intent audiences Download Google Ads Video Certification Exam Answers (PDF)
Author: Knowledge Glass
Arturo has explained to a client who sells electronics that YouTube’s detailed demographic audiences can impact their advertising efforts. He knows detailed demographics help advertisers reach audiences based on quantifiable characteristics that matter to the client. What are two of these quantifiable characteristics? (Choose two.)
Past purchases Music preference Homeownership status Device type Household income Download Google Ads Video Certification Exam Answers (PDF)
As a YouTube creator, Kieran can reach over two billion active users each month and use platform innovations to generate content that meets users’ needs. YouTube gives him the freedom to express himself, find new opportunities, and make a living while he does it. How does YouTube help creators earn a living?
Creators are paid for generating cross-channel engagement. Creators are paid each time they upload YouTube content. Creators are paid for surpassing specific subscriber counts. Creators are paid for sharing ads alongside their content. Download Google Ads Video Certification Exam Answers (PDF)
As an advertising director for a marketing firm, Glenda uses YouTube ads to reach her audiences while they’re in their “Personal Primetime.” When is she trying to reach her audience?
In highly engaged moments when her audience is at home, not distracted by the world around them. In highly engaged moments when her audience needs YouTube content that’s general and popular. In moments when her audience is engaged in content delivered at night, similar to when they watch TV. Download Google Ads Video Certification Exam […]
As it offers the most attentive audience and proven results, YouTube is becoming advertisers’ first choice for building their brands. What’s another reason advertisers choose YouTube?
YouTube campaigns require no management. YouTube is powered by Google data and tools. YouTube refunds advertising spend if no conversion goals are met. YouTube has the smallest number of advertisers in each vertical. Download Google Ads Video Certification Exam Answers (PDF)
Aside from conversion tracking, what’s a requirement for using store visits?
The advertiser must have at least 10 video ads currently in their account. The advertiser must have at least 25 employees at each listed location. The advertiser must have multiple physical locations in eligible countries. The advertiser must spend $50,000 on Google Ads and YouTube monthly. Download Google Ads Video Certification Exam Answers (PDF)
Audiences with the strongest level of intent are the most open to being influenced by your message. Which audience is made up of people who’ve on Google before engaging with your business?
Custom Remarketing for YouTube Customer Match Audiences for YouTube Custom Intent Audiences for YouTube Similar Customer Audiences for YouTube Download Google Ads Video Certification Exam Answers (PDF)
Audra handles YouTube strategy for a popular concert venue that would like to run YouTube campaigns aimed at fans of the musicians they’ve booked this summer. Which type of audience solution should Audra recommend for this client?
Custom Affinity Program Candidate Detailed Demographic Determinant List Download Google Ads Video Certification Exam Answers (PDF)
Based on Google’s ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (Choose two.)
Trick viewers into thinking they’re watching something different. Offer free and discounted goods or services to entice ad viewers. Slow down your ad’s pacing and take your time communicating. Break the fourth wall in your ad by speaking directly to viewers. Use humor to boost ad recall, brand awareness, and viewership. Download Google Ads Video […]
Based on Google’s analysis of bumper ads, what caused a significant increase in ad recall?
When the bumper ad was skippable. When consumers viewed a bumper ad three or more times. When the bumper ad was shown on the right frame. When the bumper ad showed for 10 seconds. Download Google Ads Video Certification Exam Answers (PDF)