HubSpot Inbound Certification

When It Comes To Goal Setting, What Are Objectives?

Objectives are statements that define the quantitative outcome of your goal. Objectives are statements that define the qualitative outcome of your goal. Objectives are statements you use to benchmark and monitor the progress toward your key result. Objectives are statements you use to benchmark the performance of every individual contributor. Download HubSpot Inbound Certification Exam […]

HubSpot Inbound Certification

What Is The Three Horizon Framework?

The three horizon framework is a way to conceptualize what your business wants to accomplish in the short-term, mid-term, and long-term. The three horizon framework is the sun’s relative position to the earth at any point of day. The three horizon framework is a way to allocate stock in your business’ investment portfolio. The three horizon framework is a […]

HubSpot Inbound Certification

When It Comes To Goal Setting, What Are Key Results?

Key results are how you quantitatively benchmark and monitor how you get to the objective. Key results are how you qualitatively benchmark and monitor how you get to the objective. Key results are statements you use to benchmark the performance of every individual contributor. Key results are reports that explain how you know how your […]

HubSpot Inbound Certification

How does your company’s purpose affect “back office” teams (accounting, legal, etc.)?

Your back office teams should define and maintain your company’s purpose and find ways to share it with the rest of the company. Back office teams should find ways to make sure accounting processes, legal forms, etc. are focused on the needs of your customers. Back office teams should be aware of your company’s purpose […]

HubSpot Inbound Certification

What Is Jobs Theory?

framework for defining internal job titles and descriptions. The idea that a company should only have as many employees as it has “vital, relevant jobs”? to do. A method for understanding why people buy certain products and services. A management system created by Steve Jobs. Download HubSpot Inbound Certification Exam Answers (PDF)

HubSpot Inbound Certification

When You Use Jobs Theory To Develop A Timeline Of Events, Where Does That Timeline Start?

The first time a potential employee hears about your company. The first time a potential customer realizes they have a need. The day your company was founded. The day you were hired into your current role. Download HubSpot Inbound Certification Exam Answers (PDF)

HubSpot Inbound Certification

If A Salesperson Is Speaking With A Specific Person And Discovers That The Person Doesn’t Exactly Match Their Assigned Persona, What Should The Salesperson Do?

Rely on the information in the persona and ignore apparent differences. Personas often contain information that people don’t know about themselves and should be trusted over anything the individual person says. Focus on serving the person using the information they provide even if it doesn’t match the persona. If the same discrepancy comes up repeatedly, […]