Google Ads Search Certification Answers

Assets help give users which two things they want to get out of their search queries?

Sara TaylorComments Off on Assets help give users which two things they want to get out of their search queries?
  • They provide relevant information.
  • They provide product and service comparisons.
  • They provide attractive imagery.
  • They provide information based on their moment.

The correct answer is:

  • They provide relevant information.
  • They provide information based on their moment.

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Google Ads Search Certification Answers

An electronics company is launching a new TV equipped with a voice command accessibility feature. They decide to use phrase match in their Search ads campaign with the keywords “television,” “accessible,” and “voice.” How will phrase match benefit the company’s Search Ads campaign?

Sara Taylor

Their ad will appear if the search terms have the same meaning as the keyword. Their ad will appear if the search terms include the meaning of the keyword. Their ad will appear if the search terms are related to the keyword. Their ad will appear if the search terms contain all three of the […]
Google Ads Search Certification Answers

What is a valid recommendation that the Performance Planner can provide?

Knowledge Glass

Create alternative versions of best performing ad variations Apply specific bid adjustments to device and location targeting Add a themed group of negative keywords Set a specific target CPA (cost-per-acquisition) Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

Knowledge Glass

So that spend is not reallocated between two different marketing objectives To avoid any potential keyword duplicates between different marketing objectives So that seasonal trends can be better identified for each individual marketing objective To prevent campaigns from becoming “Limited by Budget” Download Google Ads Search Certification Exam Answers (PDF)