Your customer wants your product to reflect what they believe about the world. You have to understand a customer’s personal identity in order to understand the job they’re hiring your product to do. By researching the job your product does, you’ll better understand the identity of your customer. By researching your customer’s personal identity, you’ll […]
The company’s mission The company’s values What customers say about the company The way employees behave when unsupervised Download HubSpot Inbound Certification Exam Answers (PDF)