True Or False? An Inbound Sales Approach Is Necessary Because The World Has Changed And Salespeople Need To Adapt To New Technologies And Buying Patterns.

Who Should Be Involved In Creating Your Buyer Personas?

Marketing should create your buyer personas because they have the most data about prospects. Services should create your personas because they have the most data about customers. Your executive leadership should create your buyer personas because they best understand the company vision. Anybody who interacts with your customers, directly or indirectly, should be invited to […]

True or false? Every business exists primarily to create profits.

True — a business might have other goals it wants to achieve, but its leaders must be focused on profits first in order to achieve those other goals. True – A business only exists to create profits for the people it employs. False — businesses should not think about profits at all. Instead, they should […]

True Or False? A Call-To-Action Must Be A Button.

True False Download HubSpot Inbound Certification Exam Answers (PDF)