Google Ads Measurement Answers

After setting up conversion tracking, you want to add a column for conversion value per cost. How would that be calculated?

Sara TaylorComments Off on After setting up conversion tracking, you want to add a column for conversion value per cost. How would that be calculated?
  • It would be calculated by dividing the total conversion value by the total cost of all ad interactions.
  • It would be calculated by dividing the total conversion value by the number in the conversions column.
  • It would be calculated by dividing the total cost by the number in the conversions column.
  • It would be calculated by dividing the number in the conversions column by the total eligible interactions.

The correct answer is:

  • It would be calculated by dividing the total conversion value by the total cost of all ad interactions.

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