Google Ads Search Certification Answers

After implementing Smart Bidding and broad match, what are three campaign best practices you should follow? Select 3 Correct Responses

Sara TaylorComments Off on After implementing Smart Bidding and broad match, what are three campaign best practices you should follow? Select 3 Correct Responses
  • Use responsive search ads
  • Use contextual signals
  • Use cross-device reporting
  • Monitor Quality Score.
  • Be mindful of negative keyword targeting.

The correct answer is:

  • Use responsive search ads
  • Monitor Quality Score.
  • Be mindful of negative keyword targeting.

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Google Ads Search Certification Answers

You want to increase the relevance of a Google Search ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? Select 2 Correct Responses

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Changing the ad’s call-to-action statement. Posting transparency statements on the website. Selecting only relevant languages in campaign setup. Selecting distinct geographic areas. Rewriting the landing page for clarity. The correct answer is: Selecting only relevant languages in campaign setup. Selecting distinct geographic areas.
Google Ads Search Certification Answers

What’s a benefit of using Smart Bidding with broad match?

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Broad match with Smart Bidding uses your landing pages to determine which auctions to compete in so you’re only competing in the right auctions, at the right bid, for the right user. Broad match with Smart Bidding uses your ad group name to determine which auctions to compete in so you’re only competing in the […]
Google Ads Search Certification Answers

A speciality candle retailer is about to make its launch in cities nationwide. They are using phrase match in their Search ads campaign with the keywords “scented,” “candle,” and “delivery.” How will phrase match help the company’s Search Ads campaign?

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Their ad is going to appear if the search terms contain all three of the exact keywords. Their ad is going to appear if the search terms are related to the keyword. Their ad is going to appear if the search terms have the same meaning as the keyword. Their ad is going to appear […]