A startup organic produce delivery service is launching in cities nationwide. They decide to use phrase match in their Search ads campaign with the keywords “organic,” “produce,” and “delivery.” How will phrase match help the company’s Search Ads campaign?

• If the search terms are related to the keyword, their ad will appear.
• If the search terms have the same meaning as the keyword, their ad will appear.
• If the search terms contain all three of the exact keywords, their ad will appear.
• If the search terms include the keyword’s meaning, their ad will appear.

The correct answer is:

• If the search terms include the keyword’s meaning, their ad will appear.