Google Ads Search Certification Answers

A self-publishing business has determined that their highest-value potential customers reach out using a form on their website. They want more prospective customers to submit this form. What’s the right campaign objective for this business’s goals?

Sara TaylorComments Off on A self-publishing business has determined that their highest-value potential customers reach out using a form on their website. They want more prospective customers to submit this form. What’s the right campaign objective for this business’s goals?
  • Product and brand consideration
  • Leads
  • Website traffic
  • Brand awareness and reach

The correct answer is:

  • Leads.

Related Post
Google Ads Search Certification Answers

Which statement is true about serving relevant ad extensions?

Knowledge Glass

They prevent all irrelevant traffic from clicking on your ads. They encourage users to make more informed decisions and take action. They provide advertisers with additional insights within the search term report. They generate new creative suggestions for both keywords and ads. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Which method should you use to implement and test broad match successfully on broad match campaigns to help analyze conversion data?

Sara Taylor

You can use the Conversion Tracking feature in Google Ads to track the number of conversions that are generated by your broad match keywords. You can use the Keyword Planner to find new keywords that are relevant to your business and your target audience. You can implement broad match keywords by setting up a One-Click […]
Google Ads Search Certification Answers

Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?

Knowledge Glass

Match the bid to an industry benchmark. Improve the ad’s quality score. Decrease the number of ad groups. Increase the number of ad groups. Download Google Ads Search Certification Exam Answers (PDF)