Google Ads Search Certification Answers

A self-publishing business has determined that their highest-value potential customers reach out using a form on their website. They want more prospective customers to submit this form. What’s the right campaign objective for this business’s goals?

Sara TaylorComments Off on A self-publishing business has determined that their highest-value potential customers reach out using a form on their website. They want more prospective customers to submit this form. What’s the right campaign objective for this business’s goals?
  • Product and brand consideration
  • Leads
  • Website traffic
  • Brand awareness and reach

The correct answer is:

  • Leads.

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Google Ads Search Certification Answers

What’s a benefit of using Smart Bidding with broad match?

Sara Taylor

Broad match with Smart Bidding uses your landing pages to determine which auctions to compete in so you’re only competing in the right auctions, at the right bid, for the right user. Broad match with Smart Bidding uses your ad group name to determine which auctions to compete in so you’re only competing in the […]
Google Ads Search Certification Answers

You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?

Sara Taylor

Creating ads that pertain to the keywords. Having a clear and simple landing page. Creating ads likely to get clicks. Raising the bid amount. The correct answer is: Raising the bid amount.
Google Ads Search Certification Answers

Mary is tasked with designing an advertising campaign for her company, an online pet food store and app, and she’s exploring different campaign options. Which campaign types are available to her in Google Ads?

Knowledge Glass

Search, Display, TV, Shopping, and App Search, Display, Video, Shopping, and App Search, Display, Video, App, and Access Social, Display, Video, Shopping, and App Download Google Ads Search Certification Exam Answers (PDF)