A statistical model that helps you define the credit assigned to each interaction a visitor takes along their buyer’s journey at your organization. A type of marketing experiment where you split your audience to test a number of variations of a campaign to determine which performs better. A measure of the likelihood that the difference […]
They can mitigate friction regarding availability. They are the primary tool for streamlining cadence and content. They are used for journey mapping. They can create buyer personas. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)