A grouping of technologies that marketers leverage to conduct and improve their marketing activities” is the definition of what term?

Why should you create a negative persona?

To prioritize your marketing and sales efforts to the right people To know where to spend your ad budget To better curate a buyer persona story All of the above. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

What’s the difference between single source attribution and multi-touch attribution models?

There is no difference between single source attribution and multi-touch attribution models. Single source attribution models assign each contributing channel a slice of credit for the final conversion, while multi-touch attribution models only give credit to the channel most responsible for the final conversion. Single source attribution models assign credit to one touch point along […]

How does the full path attribution model calculate credit?

Equal credit is assigned to all interactions that occurred before the conversion. 22.5% of credit to the first interaction, the interaction that created the contact, the interaction that created the deal, and to the interaction that closed the deal. The final 10% is assigned to the remaining interactions evenly. More credit is given to interactions […]