HubSpot Inbound Marketing Certification

A grouping of technologies that marketers leverage to conduct and improve their marketing activities” is the definition of what term?

Knowledge GlassComments Off on A grouping of technologies that marketers leverage to conduct and improve their marketing activities” is the definition of what term?
  • Marketing automation
  • Data hygiene
  • Tech stack
  • Segmentation

Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

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HubSpot Inbound Marketing Certification

Which of the following is an example of a buyer’s journey?

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Dog-owner Dia is a first-time dog owner that rescued an adult dog from a local shelter. They work from home and enjoy playing with their dog on breaks. They enjoy watching dog training YouTube videos and subscribe to channels like “The Pawfect Pup” and “Ruff Life”. Dog-owner Dia hired a local dog trainer to teach […]
HubSpot Inbound Marketing Certification

How does the full path attribution model calculate credit?

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Equal credit is assigned to all interactions that occurred before the conversion. 22.5% of credit to the first interaction, the interaction that created the contact, the interaction that created the deal, and to the interaction that closed the deal. The final 10% is assigned to the remaining interactions evenly. More credit is given to interactions […]
HubSpot Inbound Marketing Certification

True or false? People are protective of their privacy and do not want their experiences to be highly personalized.

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True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)