What’s provided by Responsive Display Ads?

Which Ad Extensions Can Serve Automatically?

Message, callout, and structured snippets Promotion, callout, and sitelink extensions Sitelink, callout, and structured snippets Sitelink, location, and call extensions Download Google Ads Display Certification Exam Answers (PDF)

Which Display Ad format runs in both native and non-native inventory?

Uploaded ads Responsive Display Ads AMPHTML ads Image ads Download Google Ads Display Certification Exam Answers (PDF)

Mary manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?

She prefers more control over all aspects of her Display campaigns. She wants to deliver both Search and Display Ads from the same campaign. She prefers to offer minimal input and relies on automated solutions. She wants the same level of results without managing the campaigns. Download Google Ads Display Certification Exam Answers (PDF)