Google Ads Search Certification Answers

What are two ways Dynamic Search Ads brings value to an advertising campaign? (Choose two.)

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  • It allows for greater control over keywords.
  • It promotes advertising on social media platforms.
  • It creates new ads automatically.
  • It finds traffic an advertiser might miss.
  • It reduces the needed advertising budget.

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

A golf enthusiast regularly watches instructional videos about golf, has recently searched for the best golf clubs on Google.com, and has researched golf courses on Google Maps. Which type of Search Audience solution would best reach this individual?

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Affinity Audience In-Market Audience Detailed Demographics Similar Audiences for Search Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Mario owns a store that sells skateboard equipment. Mario understands that people are most likely to notice his headline text in a text ad. What should Mario include in his headline?

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A phone number where customers can contact him Messaging that includes “Click Here!” The physical address of his store At least one of his keywords Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top.)

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Segment a customer list, based on a desired marketing action. Upload the list to Google Ads. Translate the list into an audience list and make it available for targeting. Customize your creatives with special offers or incentives that are specific to this audience. Download Google Ads Search Certification Exam Answers (PDF)