Google Ads Search Certification Answers

Tara is using Search Audiences to reach her most valuable customers. Which direct benefit might she obtain by using Search Audience?

Knowledge GlassComments Off on Tara is using Search Audiences to reach her most valuable customers. Which direct benefit might she obtain by using Search Audience?
  • Learning granular insights regarding her search network performance
  • Receiving automatically-generated keyword and ad content suggestions
  • Delivering a customized message to the right user at the correct bid
  • Getting suggestions on the best automated bid strategies for her campaigns

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

What are two types of value-based Smart Bidding strategies? Select 2 Correct Responses

Sara Taylor

Target impression share Maximize conversion value with target ROAS Maximize conversion value Manual CPC The correct answer is: Maximize conversion value with target ROAS Maximize conversion value.
Google Ads Search Certification Answers

Swee Yin’s fashion-apparel department store runs a popular biannual sale on men’s hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale. How can Google Search campaigns be tailored to promote her company’s sales event? (Choose two.)

Knowledge Glass

By choosing “leads” as the campaign goal. By creating a new ad group for the sale. By adding coupon alerts to people nearby the store. By targeting specific device operating systems. By setting campaign start/end dates. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?

Sara Taylor

2.5 5 4.5 2.51 The correct answer is: 2.51