Google Ads Search Certification Answers

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?

Knowledge GlassComments Off on Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?
  • Target impression share
  • Enhanced cost-per-click (eCPC)
  • Maximize clicks
  • Target return on ad spend (tROAS)

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

Which of these factors affect whether a Search ad shows in the results for a query and what position it assumes?

Sara Taylor

Bids does this and it’s determined by how much marketers will pay for a click. Asset impact does this, and it’s based on sitelinks and image assets. Ad Rank does this, and it’s based on a variety of factors to show useful ads. Ad quality does this, and it’s based on ad and website relevance. […]
Google Ads Search Certification Answers

Where can you find your bid status, performance trend over time, and conversion delay reporting?

Sara Taylor

You can find it in the bid strategy report. You can find it in the bidding keyword report. You can find it in the auction analysis. You can find it in the performance strategy planner. The correct answer is: You can find it in the bid strategy report.
Google Ads Search Certification Answers

Sam’s new to Google Search Ads and worries he may not have the skills or time to run a successful ad campaign. Which two Dynamic Search Ads features will be of help to Sam? (Choose two.)

Knowledge Glass

The user interface for Dynamic Search Ads excludes all manual controls. Dynamic Search Ads require no initial user configuration. Destination URLs are automatically kept up-to-date. Dynamic Search Ads don’t have to undergo the bidding process. Machine learning helps automatically find new keywords. Download Google Ads Search Certification Exam Answers (PDF)