Google Ads Search Certification Answers

Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?

Knowledge GlassComments Off on Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?
  • Search
  • Shopping
  • Video
  • Display

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

How does automating your bid contribute to a successful Google Ads campaign?

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Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent. Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction. The customer journey has become more direct, so setting bids should be based on general user behavior. Cross-referencing data with context to establish intent […]
Google Ads Search Certification Answers

After implementing Smart Bidding and broad match, what are three campaign best practices you should follow? Select 3 Correct Responses

Sara Taylor

Use responsive search ads Use contextual signals Use cross-device reporting Monitor Quality Score. Be mindful of negative keyword targeting. The correct answer is: Use responsive search ads Monitor Quality Score. Be mindful of negative keyword targeting.
Google Ads Search Certification Answers

Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?

Knowledge Glass

The campaign is performing 25% under budget. The campaign needs a 75% improvement to be fully optimized. The campaign is performing better than 75% of all search campaigns. The campaign could improve up to 25% by following the listed recommendations. Download Google Ads Search Certification Exam Answers (PDF)