Google Ads Search Certification Answers

Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon?

Knowledge GlassComments Off on Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon?
  • Testing and reporting on the speed of Brian’s websites
  • Key aspects of his accounts, including statistics, settings, and industry trends
  • Judging ad popularity on social media
  • Comparing Brian’s sales with ad serving data

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

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Target return on ad spend (Target ROAS) Target cost-per-acquisition (tCPA) Target impression share Maximize clicks Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

You’re thinking about using automated bidding to improve the efficiency of your campaign management process. What are three ways automated bidding can improve efficiency?

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By setting manual bids for specific times of the day By setting minimum and maximum bid values according to the daily budget By saving time and marketing resources By integrating a large variety of signals to evaluate user intent By setting the appropriate bid for each and every auction. The correct answer is: By saving […]
Google Ads Search Certification Answers

How is automating your bid better than manual bidding better when it comes to creating a successful Google Ads campaign?

Sara Taylor

It’s better because the correct bid can often be a hard-to-reach static target. It’s better because user intent and the likelihood to complete valuable actions for your business don’t change according to location, time, or device. It’s better because the increasing complexity of the customer journey necessitates that bids be based on general user behavior. […]