The active research process someone goes through leading up to a purchase. The process by which an anonymous visitor becomes a known lead. Unnecessary for inbound marketing. The process of separating your contacts into smaller groups of similar profiles. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
Audience segmentation can help you automate the most mundane marketing task so you can free up time for your and your team to focus on creative. Audience segmentation can help you A/B test and experiment with the type of experience you are providing to continue to optimize your marketing efforts. Audience segmentation can help you […]